Taking a look at the new SEC media policy
Tuesday, August 11, 2009
Here's the column. I've gotten several emails from you guys asking what I thought of it, so now you know.
The SEC should employ an intelligent 16-year-old girl and give her this title: New Media Tsarina. Anything they contemplate doing, should have to cross her pink desk first, because she clearly understands the new media landscape better than the old men at the SEC. How else to explain the consternation, hand-wringing and anger that has surfaced since the SEC's new media policy was released last week? After only a few days, the SEC has announced they will "tweak" the new policy. That tweaking is the result of a complaints from many members of the media.
From a legal, media and fan perspective, the policy is short-sighted, inefficient, out of touch with new media, and, for the most part unlikely to be very effective. If you want to follow along, here's the policy.
So what does the new policy actually do?
At its most basic level, it seeks to do is better control content, that is SEC sports games and the events surrounding them, press conferences and the like. The new media policy seeks to do so by limiting all sports highlights to a 72-hour window after the game is over (with convenient exemptions built in for broadcast partners like ESPN and CBS), restricting the airing of pre- and post-game press conferences, and limiting fans and media from uploading content onto sites such as YouTube. So, instead of going to YouTube and being able to find footage of your favorite player or game, you'll be rotated through the respective school sites, or a central warehouse where, for a fee, you can watch these highlights.
If you think you shouldn't care, that this is only a media squabble between rights holders over who gets the bigger sack of money, you're wrong. Under the new policy fans are theoretically liable for tweeting, updating their Facebook pages, or posting photographs from inside a stadium.
Does this make sense?
Not really. Not at all.
Why not?
Because the policy ignores the elephant in the room, that televised games in their entirety provide almost all of the actual value to any sporting product. Here are the five things it's important to take away from the SEC's misguided new policy.
Continue here. Labels: new sec media policy misguided crap
Posted by Clay Travis at 9:47 PM
 
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