Jeremy Shockey Explains Away Rehab Stay Via Vegas Cliche
Monday, June 8, 2009
Linkage here.
Two weeks ago, Jeremy Shockey was rolled out of the Hard Rock Casino's "Rehab" pool party on a stretcher suffering from "dehydration," which is basically a sanitized hospital euphemism for "ridiculously wasted." This weekend, Shockey returned to Saints practice and addressed the issue.
"You know what they say, what happens in Vegas, stays in Vegas," Shockey told reporters at the Saints training facility. "That's the past. I'm looking forward to the future."
Predictably, the New Orleans news media fell all over themselves to pat Shockey on the back for his outlandish wit. Did you see what he did there? He took an advertising slogan and made it his own! That is totally awesome.
Or not. At all.
Hopefully this quote signals the death knell for the Las Vegas ad campaign that's merely a trademarked cliche that Cancun party planners have been chanting since at least way back in the '99. I remember one of those 33-year-old fat party planners in the Kangol hat, goatee and Nick Van Exel jersey striding up and down on the stage in Cancun, alternating bon mots, "Whatever happens on spring break, stays on spring break!" he called.
The college crowd, surfing beneath him in a mosh pit of foam, went wild. Even if, you know, none of us could see because our eyes were burning from the foam. Later, he'd go back to the comedic well, "Whatever happens in Cancun, stays in Cancun!" he'd scream. Presumably, one of my fellow spring break travelers jotted down this phrase and recycled it for an advertising meeting in later life.
Thanks to the trademarking of a phrase that had entered the popular lexicon almost a decade before, he's now worth millions and being quoted by Shockey to justify his hospitalization. Meanwhile, the guy in the Kangol hat who helped popularize the phrase is probably selling Alaskan lobster boat tours to Carnival cruise ship passengers. Winner? Spring break trademarker. Sometimes it pays well to steal what already exists in plain sight."
By the way, The Hangover, how awful is the groom in the movie? If he hadn't spent the whole movie missing, he would have singlehandedly killed the movie. They might as well have cast me play the groom for all the charisma this guy brought to the role. Labels: jeremy shockey rehab what happens in vegas stays in vegas
Posted by Clay Travis at 4:57 PM
 
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