In Honor of Titans Homefield Rob Bironas Stars in Commercial
Sunday, December 21, 2008
Ever since I saw this commercial late at night last summer on local Nashville television, I've wanted to look for it on youtube. But I never really got around to it until today. Because they ran a short segment of this commercial during the game and I remembered. The commercial is perfect. Especially the final kick at the end. Honestly, that final kick gets me every time.
Other things about this commercial that I love:
1. The mustache on the guy who thinks to call Rob Bironas. There's a close-up of the 'stache. I get the sense that everyone wanted this role but they all deferred to the 'stache guy because it was clear he had to play the boss.
2. The lady dropping the elbow on the copier. For some reason I think she ad-libbed this move. Also, I like her immediate reaction, throwing up the arms after the dropped elbow doesn't work. She looks like a late 1980's wrestler who has just punched Hulk Hogan after he'd got his second wind that was going to inevitably end with a leg drop and pin.
3. The Bironas growl. Lots of NFL kickers would have stuck with trying to look intense without making a sound, Bironas went gutteral for us. The commercial is better as a result. Again, was the growl in the script or did Bironas bring this out via a method acting move?
4. This video has been up on youtube since July of 2008 and only 1,500 people have watched. How is this possible? I guess this is evidence of what a small market Tennessee is. This is what would happen if I was the Titans beat writer, I'd skip the press conferences to get the scoop on the Bironas commercial. I'm much more interested in it than most of the things that are written about.
5. The black guy going Daniel Larusso Karate Kid style on the copier. This happens so fast it's almost impossible to catch. Or maybe that's just me. It was only on my fifth viewing that I saw his move. It happens in the back left of the screen. I suppose this makes the copier Johnny.
6. R.J. Young is allowed to use the Titans uniform and logo. How much did this cost them? Taking it a step further, how amazing is this? Remember when Michael Jordan did the Ballpark Frank commercials (you know where he stopped playing and looked up at the scoreboard because there was a delicious hotdog there)? Ballpark didn't even pay for him to wear the Bulls uniform. Yet R.J. Young looked at this commercial script and thought, "There's no way this thing is working if Rob Bironas isn't in his official Titans uniform. We'll pay any price."
Basically this commercial is the red wheelbarrow of athlete commercials, the longer you look at it the more you see. I need to know more about this. Most importantly, how much did Rob Bironas get paid for this ad? Do you think they just gave him free copier service for life?
Anyway, more on the frigid Titans game later, but, until now, enjoy this commercial again.
The reason why I never watched it on YouTube is I have the mis-fortune of watching it on HDTV, living in the Nashville area. It's as bad as the Tomas Vokun commercial he had a few years ago where he was trying to speak English!
Can someone please find the Jevon Kearse Pool and Spa Depot commercial. This is several years old but it featured a shirtless Jevon Kearse--in bathing suit-- playing at an above ground pool with a big group of white kids.
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another great addition to this masterpiece is the "kapow" in huge print as rob knocks the copier out of the office.
The reason why I never watched it on YouTube is I have the mis-fortune of watching it on HDTV, living in the Nashville area. It's as bad as the Tomas Vokun commercial he had a few years ago where he was trying to speak English!
Can someone please find the Jevon Kearse Pool and Spa Depot commercial. This is several years old but it featured a shirtless Jevon Kearse--in bathing suit-- playing at an above ground pool with a big group of white kids.
Please, somewhere, somehow, can we find this?
Clay, The writer/producer/director of the Bironas commercial is my best friend. Would u likr contact info?
Sincerely, Pete James
petejames@charter.net